“Jem & The Holograms”- Review:

YouTube generation reunite, stop listening to the new Justin Bieber track and see YOUR movie. An “adaptation” of a TV show I didn’t watch hits theaters this week and I am definitely not the target audience. This should be fun.

I’m surprised that I didn’t hate this movie. I actually did enjoy some of it. The acting is pretty good, especially for the four girls, Jem (Aubrey Peebles), Kimber (Stefanie Scott), Shana (Aurora Perrineau) and Aja (Hayley Kiyako). They have good chemistry and they really do feel like a family. Story is simple enough, Jem is a shy girl so her sister Kimber uploads a video of her singing that gets in the hands of a studio executive and now she’s a star. I liked the music studio/ behind the scenes into what makes a hot marketable talent part of this movie. I believe it was really true to life and that was the best part of this. The band playing shows and dealing with the “machine”. There wasn’t anything special about it, but there wasn’t anything horrible either.

When they the director Jon M Chu, brain behind all time classic Never Say Never, decides to make this a movie about the little robot synergy, and take the focus off the music, that’s where it felt like an awful movie. I was fine with a movie about this little girl group trying to become stars, it was endearing and charming in that way. At some points he throws little YouTube music clips on the screen that have nothing to do with what is going on, and that was distracting and out of place. This movie was directed by the wrong person, an Elizabeth Banks or Jason Moore, should’ve took this on.

There was a good movie in here some where, the cast was good, when the group did perform it was pretty fun, and you will tap your foot to the music. The group only performs three times, in a movie about a band. All that being said girls from 1-15 will enjoy this movie, it has that girl power, sisterhood message, it’s something they can gravitate towards. On those merits this movie works. With an Elizabeth Banks at the helm, this could’ve been much more.


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